Job Description

Role: Marketing Manager - Digital II (25-14799)

Location: Chicago, IL

Duration: 6+ months

MOI: Video Interviews

Note: Onsite role – Hybrid possible (3 days onsite every week) – Must be local …!!!

Description:

As a Paid Search Sr Analyst, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.

Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.

Responsibilities:

• Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
• Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
• Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
• Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
• Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.
• Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
• Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.

Thanks/Regards,

Pawan Upadhyay

Recruiting Manager

Vastika Inc.

1200 West Walnut Hill Lane, Suite# 2200

Irving, TX 75038 |

Cell : (469) 706-3898

pawan@vastika.com

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